Tips to Create Business Logo Design for Small Business

Business Logo Design is the essence of your business and it is the first thing that your customers see about your company before making the buying decision. If you have a great working team, great goals for future and tremendous product or service, but customers don’t know about your business, then you will never achieve the goals you have set for your success. So, it is important to pay keen attention to your logo designing. Some of the tips to create the best business logo design include: 

  

§  Learn from Big Brands

There is a reason why big brands are ‘BIG BRANDS’ and why it is difficult to change the perception of customers regarding those brands. For example, NIKE is one of the multinational companies who has built a brand around its logo. Their logo is highly recognizable because they have fulfilled the basics of designing a captivating business logo design by keeping it simple and functional. 

§  Throw Yourself in Your Brand

Before creating a business logo, analyze the uniqueness of your business by viewing it in detail as if you are seeing it for the first time. Analyze your audience by answering the following question: Who are your customers and what do they want? Analyze the core business values and portray it in your business logo. Focus on the message you want to convey to your customers and stakeholders.

§  Create a Combination

While creating a business logo design, use the combination of symbols and type-face. But make it simple rather than a complex one so that your customers can get what you have encoded. 

§  Focus on Color Selection:

Each color possesses a message for their viewers, so make sure that you use colors with are strongly linked to the core values of your business. Some of the examples are:

ü  Red: Excitement, Passion

ü  Yellow: Friendliness, Youthful

ü  Blue: Trust, Maturity

The business logo design is the most important thing in making your place in a customer’s mind. So it is necessary to include the core factors of your business in your logo to make it recognizable. Focus on your message, color selection, type-face, competitors and customers’ preferences.