Saturday 13 January 2018

Some Common Mistakes in Online Business Logo Design

For the business, it is important to communicate the message clearly and in a unique manner. To distinguish the company and to recognize it, it is important to understand its logo. There are some common mistakes in online business logo design that should be avoided.


A professional business should also look professional

Business professionals invest a lot of their money in equipment and other expenses but fail to work on their logo by investing in it suitably. Therefore, it is important for every business professional to invest money on their logo in order for it to effortlessly represent the company. That way your logo will be memorable and unique, it will have a longer lifespan and there won’t be any need to redesign it.

Using raster images

Avoid using raster images while making an online business logo design as it consists of pixels which can cause problems with reproduction. Instead, use vector graphic software such as Adobe Illustrator or Corel Draw. This way it will be easier to edit the logo anytime.


Poor choice of font

Choosing the right font is the most important decision while executing a logo. If the font is not correct the logo fails. Font and style of the icon must be matched perfectly. But at the same time if the match is too close then the font and the icon will compete with each other’s attention and viewers will lose focus. Therefore, it is important to choose the correct font while making an online business logo design.

Using too many fonts

Every font is different and hence, it becomes difficult for the viewers to recognize it when used at once. It causes confusion for the viewers. The standard practice is using maximum two fonts of different weights. This practice will improve your logo quality and give your logo a professional look.

A logo is the face of any company. Therefore, it has to be designed accurately and perfectly. For a perfect online business logo design, it is important to keep in mind some factors in order to avoid making an unprofessional logo by using raster images with a poor choice of fonts or using too many fonts.

Sunday 7 January 2018

Tips to Create Business Logo Design for Small Business

Business Logo Design is the essence of your business and it is the first thing that your customers see about your company before making the buying decision. If you have a great working team, great goals for future and tremendous product or service, but customers don’t know about your business, then you will never achieve the goals you have set for your success. So, it is important to pay keen attention to your logo designing. Some of the tips to create the best business logo design include: 
  

§  Learn from Big Brands
There is a reason why big brands are ‘BIG BRANDS’ and why it is difficult to change the perception of customers regarding those brands. For example, NIKE is one of the multinational companies who has built a brand around its logo. Their logo is highly recognizable because they have fulfilled the basics of designing a captivating business logo design by keeping it simple and functional. 


§  Throw Yourself in Your Brand
Before creating a business logo, analyze the uniqueness of your business by viewing it in detail as if you are seeing it for the first time. Analyze your audience by answering the following question: Who are your customers and what do they want? Analyze the core business values and portray it in your business logo. Focus on the message you want to convey to your customers and stakeholders.

§  Create a Combination
While creating a business logo design, use the combination of symbols and type-face. But make it simple rather than a complex one so that your customers can get what you have encoded. 



§  Focus on Color Selection:
Each color possesses a message for their viewers, so make sure that you use colors with are strongly linked to the core values of your business. Some of the examples are:
ü  Red: Excitement, Passion
ü  Yellow: Friendliness, Youthful
ü  Blue: Trust, Maturity


The business logo design is the most important thing in making your place in a customer’s mind. So it is necessary to include the core factors of your business in your logo to make it recognizable. Focus on your message, color selection, type-face, competitors and customers’ preferences.