Some Common Mistakes in Online Business Logo Design

For the business, it is important to communicate the message clearly and in a unique manner. To distinguish the company and to recognize it, it is important to understand its logo. There are some common mistakes in online business logo design that should be avoided.

A professional business should also look professional

Business professionals invest a lot of their money in equipment and other expenses but fail to work on their logo by investing in it suitably. Therefore, it is important for every business professional to invest money on their logo in order for it to effortlessly represent the company. That way your logo will be memorable and unique, it will have a longer lifespan and there won’t be any need to redesign it.

Using raster images

Avoid using raster images while making an online business logo design as it consists of pixels which can cause problems with reproduction. Instead, use vector graphic software such as Adobe Illustrator or Corel Draw. This way it will be easier to edit the logo anytime.

Poor choice of font

Choosing the right font is the most important decision while executing a logo. If the font is not correct the logo fails. Font and style of the icon must be matched perfectly. But at the same time if the match is too close then the font and the icon will compete with each other’s attention and viewers will lose focus. Therefore, it is important to choose the correct font while making an online business logo design.

Using too many fonts

Every font is different and hence, it becomes difficult for the viewers to recognize it when used at once. It causes confusion for the viewers. The standard practice is using maximum two fonts of different weights. This practice will improve your logo quality and give your logo a professional look.

A logo is the face of any company. Therefore, it has to be designed accurately and perfectly. For a perfect online business logo design, it is important to keep in mind some factors in order to avoid making an unprofessional logo by using raster images with a poor choice of fonts or using too many fonts.

Tips to Create Business Logo Design for Small Business

Business Logo Design is the essence of your business and it is the first thing that your customers see about your company before making the buying decision. If you have a great working team, great goals for future and tremendous product or service, but customers don’t know about your business, then you will never achieve the goals you have set for your success. So, it is important to pay keen attention to your logo designing. Some of the tips to create the best business logo design include: 

  

§  Learn from Big Brands

There is a reason why big brands are ‘BIG BRANDS’ and why it is difficult to change the perception of customers regarding those brands. For example, NIKE is one of the multinational companies who has built a brand around its logo. Their logo is highly recognizable because they have fulfilled the basics of designing a captivating business logo design by keeping it simple and functional. 

§  Throw Yourself in Your Brand

Before creating a business logo, analyze the uniqueness of your business by viewing it in detail as if you are seeing it for the first time. Analyze your audience by answering the following question: Who are your customers and what do they want? Analyze the core business values and portray it in your business logo. Focus on the message you want to convey to your customers and stakeholders.

§  Create a Combination

While creating a business logo design, use the combination of symbols and type-face. But make it simple rather than a complex one so that your customers can get what you have encoded. 

§  Focus on Color Selection:

Each color possesses a message for their viewers, so make sure that you use colors with are strongly linked to the core values of your business. Some of the examples are:

ü  Red: Excitement, Passion

ü  Yellow: Friendliness, Youthful

ü  Blue: Trust, Maturity

The business logo design is the most important thing in making your place in a customer’s mind. So it is necessary to include the core factors of your business in your logo to make it recognizable. Focus on your message, color selection, type-face, competitors and customers’ preferences.

Animated Logo Creator: Are Your Still Wasting Money on a Logo Design

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Animated logo designs are becoming very popular these days with both large and small scale companies launching animated versions of their existing logos or introducing entirely new logos. Undoubtedly, with changing business trends and scenarios, an animated logo can make your company’s image look more professional and aesthetically pleasing. That’s exactly why business owners/entrepreneurs have been paying hundreds or even thousands of Riyals to graphic designers for drawing the faces of their companies for different promotional and branding activities on digital forums.

The introduction of the animated logo creator to the web world has answered the hidden needs and desires of the business owners from across the globe, especially to those who have limited budgets to initiate their business operations. Creating a simple logo animation may seem out of reach, at first, but once you are into creating it, ideas begin to flow empowering you to create a unique and distinctive image for your business.

Picture Credit: cio-asia.com

Although industry experts would recommend you to hire the expertise of professional motion designers for designing the face of your company but contemporary animated logo creator tools with specialized knowledge, manuals and guides have proven to provide you the quality assistance, which is enough for you to create an animated logo of your own. These advanced tools and software have already automated the process with greater efficiency and effectiveness, empowering you to design your dream animations in a logo design.

However, no matter how easy it may sound, creating an animated logo design of your own requires certain designing knowledge, necessary skills, and creative ideas. You can save thousands of Riyals for a custom logo design and perhaps many long hours of work if you know certain specific prerequisites of creating an animated logo.

Picture Credit: 6iee.com

One thing to notice here is that an animated logo design is almost entirely different from simple or generic logo design. The reason lies in its nature of design, company’s image or personality reflection as animated logos are generally associated with entertainment based industry operating digitally for increasing viewer’s engagement. Whereas, simple or generic logos can go with any type of company, brand or a product for increasing brand recall or recognition.

Picture Credit: en.wikipedia.org

All you need to do is to learn the art before beginning to create animated logo designs because only a careful amalgamation of typographic elements, designs elements, and design ideas can produce wondrous animated logo designs. Animated logo creator tools such as Adobe Illustrator and Photoshop are the perfect platforms to transform your creative ideas into a working solution for your company. 

3D Logo Design At a Glance

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3D logo designs have been turning things around for businesses around the globe. The strong visual depiction matters for marketing and branding purposes and that’s where the distinction is mostly created. A great 3D logo design can help elevate your company or brand and win customers over. It wouldn’t be wrong to say that a great 3D design draws customer’s attention, reflects business’s personality and convinces customers to make a contact with a company or a brand. 

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However, the 3D design isn’t about making something that looks cool and pretty; in fact, it’s about reflecting what a brand stands for. Due to the recent development in the field of graphic designing and provision of high-end graphic design to the masses, KSA based graphic designers have been ranked second among the top three countries for producing quality 3D logo designs, which has dramatically increased the demand proportionately. Also, their designing skills, knowledge and expertise are matchless giving them the edge to capitalize and gain financial gains for themselves. 

The primary objective of having a 3D logo design is to present your brand in a unique and meaningful way, which means that making a deliberate attempt to capture and hold the customer’s attention, particularly in an era of information overload. Although small businesses on budgets can’t really afford to invest thousands of riyals in acquiring a 3D logo design for their brands. For them, DIY tools like Adobe Photoshop or Illustrator are probably the best option to design a specific 3D logo design for their brands. 

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However, as far as I have observed, investing in a 3D design always pays off in the long run with increased brand equity and monetary gains. Visual relationship with potential clients and privileged customers has long proven to be the most effective way to build a connection with your clients. A 3D logo design has to be compelling yet striking in order to create a difference in the market because people tend to be attracted to those logo designs which provides value to them—in one form or another.